The division has its UK head office in Basingstoke with a compelling proposition focusing on operating costs, vehicle uptime and compliance. Trading under the ‘BNP Paribas Rental Solutions’ brand, the business has welcomed a number of new recruits in 2018 to boost its sales coverage across the UK.
Laflamme joins BNP Paribas Rental Solutions from Element Fleet Management, a North American leader in vehicle fleet management. Based in Paris, he was employed as Vice President, Global Business Development. In this role he led international business development working closely with his colleagues in Europe and North America.
Prior to this, Laflamme held the position of Manager of Client Services at the same company, based in Montreal. He has also held business development roles at Volvo Financial Services and GE Capital.
In his new role, Laflamme will be responsible for leading and focusing the business to continue to deliver the market-leading service it is known for. He will also ensure the delivery of profitable growth by developing new service propositions such as total fleet management and introducing digital tools to give customers more insight and awareness about their fleet operations.
On the new appointment, Jean-Michel Boyer, CEO of BNP Paribas Leasing Solutions comments:
Benoit has a proven track record in enhancing the customer experience through effective process improvement and strong leadership skills. These skills are of paramount importance to our successful future growth. It is my great pleasure to welcome Benoit to the business.
On his appointment, Laflamme comments:
I am delighted to be joining BNP Paribas Rental Solutions at this time. The business is onboarding new clients and has an ambitious growth plan in place. I am confident my previous experience in fleet cost optimisation and strategic business development will be invaluable to my new role.